Want to Take Back Control of Your Drinking in 8 Weeks?
Our Complete Control programme helps high performers drink less, stress less, and unlock their best - without quitting alcohol forever.
93% Success Rate · Backed by Science · Trusted by 800+ CEOs and Leaders
Featured by Leading Voices and Platforms
What people are saying about
Complete Control
“If you’re sitting on the fence and you’re thinking: ‘Well it sounds really good, but eek who are these people?’
Do what I did, just take a leap of faith. Believe in yourself in doing this. Apply yourself to it. It’s by far the best thing I ever did for myself. A great investment, a lot of fun, great knowledge and self-exploration. I'm thrilled with it. Give it a go.”
— Diana, US
— Paul, US
“My family has seen a changed in me for the better. As in the tolerance levels. As far as my business is concerned, I'm performing better than I have in years. I've got my business mojo back.”
— Tracey, UK
You’ve mastered so many areas of your life, your career, your responsibilities, everything you set your mind to. But when it comes to alcohol, the story changes.
You’ve tried cutting back.
You’ve set rules.
You’ve sworn it off for a while.
And still, it creeps back in. One drink becomes two. A social night becomes a habit. Before you know it, alcohol is calling the shots again
You tell yourself you’re in control, but deep down you know that isn’t true. And the longer you leave it, the more it costs you.
Your health: poor sleep, anxiety and brain fog that lingers.
Your relationships: disconnection from the people who matter most.
Your confidence: wondering how this is the one area you still haven’t mastered.
Your future: because you know this pattern isn’t sustainable.
This isn’t about wanting to quit completely. It’s about wanting your power back. You want alcohol to become something you can genuinely take or leave, not something you battle with every week
And here’s the truth: it’s absolutely possible.
You don’t need more willpower. You don’t need labels.
You need a system that changes the way alcohol fits into your life, for good.
Hot Off The Editing Desk..
If This Feels Like Your New Normal… It’s Time to Change the Story.
You know the signs. Your sleep is suffering and you wake up tired, groggy and unmotivated. Your energy is low. You’re not as sharp or focused as you used to be. Your confidence is slipping, and no matter how hard you try to cut back, you end up back in the same place.
The guilt, the broken promises, the feeling of being stuck — it’s exhausting. And the worst part? You’re starting to wonder if this is just who you are now.
But it doesn’t have to be.
Imagine waking up clear-headed, refreshed and fully in control. No anxiety, no regrets, no piecing together the night before. You move through your day energised and focused. You show up at work sharper, in your relationships more present, and as the person you know you’re meant to be.
And alcohol? It’s no longer running the show. You’re not avoiding social events or battling temptation. You’re simply in control, completely at ease whether you drink or not. Because when you understand what’s really driving your habits, you stop needing alcohol the same way.
This is possible. And it starts here.
Trust us, we know
We get it, because we’ve lived it.
I’m Jen Fairbairns, CEO of OYNB.
For years, I looked like I had everything together. But behind the scenes, I was using alcohol to manage stress, pressure, and overwhelm. I told myself I had it handled, until I didn’t.
I didn’t want to quit drinking forever.
I just wanted to feel in control.
That shift, away from what I was drinking and toward why, was the moment everything changed.
No more guilt. No more white-knuckling. Just real freedom.
And I’m Ruari Fairbairns, Founder and Chairman of OYNB.
My story began on London’s trading floors, where drinking was part of the job and part of my identity.
After taking a break, I thought I had cracked it, until a “just a couple” night out spiralled into a binge. I ended up on the bathroom floor, sick and ashamed, while my daughter cried beside me.
That’s when I realised: abstinence doesn’t equal control.
Over the next eight years, I dived into compulsive behaviour, neuroscience and lasting change. What I discovered is that real transformation is not about rules or restriction. It is about understanding the deeper drivers behind your habits and learning how to take your power back.
That’s why we created Complete Control.
To help people like you break old patterns, get back in the driver’s seat, and change your relationship with alcohol in a way that actually sticks.
No willpower. No shame. No labels.
Just the right tools, the right support, and a path to real, lasting control.
“When you put in the work in aspects of your life, like your fitness, business, friendships and family, you see these things growing and developing and it gives you a sense of accomplishment. “
— Ben, Spain
“I realised that the reason I was turning to a glass of wine on a Friday night is because I was racing 100 mph every single day of my life—working hard, playing hard, training hard and it was the only way I could switch off, was to reach for the wine. The program also taught me the reasons why I’m racing through my life 100 mph. It’s been completely life- changing for me. I’m enjoying life more than ever.”
— Jill, UK
Introducing
Complete Control
The 8-week coaching programme created for high achievers who are ready to put alcohol back in its place – so it stops calling the shots.
This isn’t about trying harder or relying on willpower. It’s about understanding what’s really driving your drinking and rewiring those patterns for good.
Complete Control gives you a clear, science-backed system to break free from the cycle once and for all. No guilt. No endless “starting over.” Just a balanced, fulfilling life where alcohol no longer runs the show.
Change the way you think about alcohol, and you change everything.
And this time, it sticks.
Complete Control Program
Eight weeks of structured coaching designed for high-achievers.
Daily guided lessons and workbooks based on neuroscience and behavioral science.
Private 1:1 coaching with experts in behavior change and trauma informed coaching.
Hypnotherapy and identity-shifting exercises to rewire habits at the root
Live weekly group coaching calls for accountability and support.
Private support community with fellow high performers who understand your journey.
What our Complete Control Alumni say:
This isn’t just another programme. It’s a complete 8-week transformation system designed to help you change the way alcohol fits into your life, for good.
You’ll be supported, guided and challenged by experts and a powerful community every step of the way. You’ll learn how to understand your patterns, rewire your habits and build unshakable control without guilt, struggle or second-guessing.
This isn’t about quitting alcohol forever. It’s about becoming the clear, confident, unstoppable version of yourself that you know is possible.
If you’re ready to stop holding back and start showing up fully in your life, this is where it begins.
Click below to book your curiosity call and take the first step.
Questions that high-achievers like you asked, before saying ‘yes’ to Complete Control
Q1: I want to do this, but I’m already juggling so much. How much time will it take?
Complete Control is built for busy people. Just 30–45 minutes a day is all you need to shift your mindset and change your relationship with alcohol, without relying on willpower.
You’ve already spent time worrying about drinking. Now, invest a little of that into freedom from it, for good.
Q2: I’ve tried cutting back before and always end up back where I started. How is this different?
Most approaches focus on stopping drinking. Complete Control focuses on why you drink.
By rewiring the habits and patterns behind the behaviour, you’ll break free without relying on willpower or feeling deprived. The result? You won’t just stop drinking—you’ll stop wanting to.
Q3: Do I have to quit forever?
No. This isn’t all-or-nothing; you’re in control.
Complete Control helps you understand your habits and make empowered choices. Some choose to stay alcohol-free, others drink occasionally without slipping back.
Either way, the decision is yours, and it comes from clarity, not compulsion.
Q4: I’ve read Quit-lit books and podcasts. What makes this different?
Knowledge is helpful, but real change comes from action.
Complete Control combines expert coaching, hypnotherapy, breathwork, and proven tools to shift your mindset, habits, and identity from the inside out. You’re not just learning about change, you’re living it.
It’s an immersive experience that books and podcasts simply can’t offer.
Q5: What if I’ve already tried therapy, coaching, or AA?
That’s a great start, but if you’re still here, something hasn’t clicked.
Complete Control goes deeper. Instead of focusing on alcohol, we focus on you, your patterns, beliefs, and emotional drivers.
It’s not one-size-fits-all. With personalised coaching, group support, and mind-body tools, you’ll create change that lasts, on your own terms.
Q6: I’m worried I’ll lose my social life if I stop drinking. Will this make me boring?
It’s a common fear, but alcohol doesn’t make you fun. You do.
Through Complete Control, you’ll realise you don’t need alcohol to enjoy yourself, feel confident, or connect with others. In fact, most people feel more energised and present without it.
You’ll also learn practical tools to handle social situations with ease, no awkwardness, no pressure, no missing out.
Q7: Can you remind me of what I’m getting when I enrol today?
Absolutely. When you join Complete Control, you’ll get:
8 Weeks of Breakthrough Training – Daily videos, workbooks, and guided exercises designed to rewire your mindset and put you back in control.
1:1 Expert Coaching – Alternating sessions with a behavioural change coach and a trauma-informed coach to help you break through personal roadblocks.
Weekly Group Coaching Calls – A powerful space to share experiences, gain insights, and get expert guidance alongside a supportive community of high-achievers like you.
Hypnotherapy & Breathwork Sessions – Science-backed techniques to rewire your subconscious, reduce stress, and eliminate cravings.
Private Community & Daily Accountability – A dedicated space for connection, motivation, and expert guidance whenever you need it.
Q8: What if I’m still not sure?
It’s completely normal to feel uncertain, change is uncomfortable, even when it’s exactly what you need.
But waiting for the “perfect time” only keeps you stuck. If this has caught your attention, it’s for a reason.
Take the first step. You won’t regret choosing yourself.
And you’re not alone, we’re right beside you every step of the way.
This is your moment to take Complete Control
You already know this isn’t about willpower. It’s about changing the way alcohol fits into your life, for good.
If you’ve tried cutting back, relied on willpower, or woken up with regret, you don’t need another “try.” You need a system that works.
Complete Control helps you understand your patterns, rewire your habits, and take back control without guilt, struggle, or second-guessing.
If you’re ready to stop holding back and start showing up fully, clear, confident, and in charge, this is it.
You’re not alone. We’ll be with you every step of the way.
Click below to enrol today!